Lifestyle Press Kit
The Money App With a SoulThat Gen Z Actually Loves
Cove turns personal finance into an addictive island-building game. Users save real money by collecting decorations, competing on leaderboards, and building unique virtual islands.
About Cove
Company Description
Cove is the personal finance app that doesn't look or feel like a finance app. Instead of spreadsheets and bar charts, users build and customize a virtual island. Every decoration they place represents real money they've saved or invested. Daily mystery crates, login streaks, quests, leaderboards, and 100+ collectible decorations create the same engagement loops found in top mobile games, except every dollar spent is a dollar saved. Cove offers FDIC-insured savings through its cash sweep program, SEC-regulated ETF investing through "Grow Decorations," and a vibrant social layer where users visit friends' islands and compete across eight leaderboards. The result: people who use Cove like a game, with the side effect of building real financial health.
Key Facts
- Gamified saving and investing through island building
- 100+ collectible decorations with rarity tiers from Common to Mythic
- Daily mystery crates, login streaks, quests, and leaderboards
- Real ETF investing with themed "Grow Decorations"
- Harvest real money from Fruit Trees when dividends pay out
- FDIC-insured savings and SIPC-protected investments
- Social features: visit friends' islands, compete on 8 leaderboards
- Free to open an account; 0.8% annual advisory fee on investments
- No ads, no hidden fees, no minimum balance, and no cap on APY-earning balance
Why the World Needs Cove
Banking Apps Were Never Built for You
Open any banking app and you'll see the same thing: a balance, a transaction list, and maybe a pie chart. That's it. These interfaces were designed for accountants, not people. They make you feel guilty about spending, anxious about your balance, and completely disengaged from your financial future. The result? Most people only check their banking app when they absolutely have to, and they actively avoid thinking about saving or investing. The experience is so bland and stressful that an entire generation has developed a dysfunctional relationship with their own money.
Neobanks Changed the Wrapper, Not the Experience
Billions of dollars in venture funding have gone to Chime, Revolut, Cash App, SoFi, and others, yet they've all produced essentially the same product with a fresh coat of paint. A slightly different fee model here, a cashback reward there, a rounder font and a gradient. But open any of them and you're still staring at the same transaction list, the same bar charts, the same passive experience that asks nothing of you and gives you nothing in return. None of them have asked the fundamental question: why don't people actually enjoy managing their money? The innovation in consumer finance has been extraordinarily shallow. It's been about moving money more efficiently, not about making people want to engage with it in the first place.
Cove Solves the Problem Nobody Else Is Addressing
The reason people don't save enough isn't because transfers are too slow or fees are too high. It's because saving money is boring and investing feels intimidating. Those are emotional problems, not logistical ones, and no neobank has touched them. Cove is built entirely around solving those core issues. By turning saving into island building, investing into collecting "Grow Decorations," and financial progress into something visual, social, and genuinely fun, Cove makes people want to engage with their money every single day. Users don't open Cove because they have to. They open it because they're excited to see what's in their daily crate, to grow their island, and to climb the leaderboards. The saving and investing happens as a side effect of having fun.
App Experience
High-resolution screenshots showcasing the Cove experience.
Home Screen
The main view when you open Cove.
Island Design
Users customize every detail of their island. Shape, biome, and decorations.
Daily Shop & Crates
New decorations rotate daily. Open mystery crates to discover rare items that are only available to stash today.
Decodex Collection
Track your progress on collecting every decoration, badge, and biome.
Social & Leaderboards
Visit friends' islands and compete across leaderboards for Most Saved, Island of the Week, and more.
Stash Decorations
Every decoration on your island represents real money you've saved or invested. Stashing decorations feels like spending, but you're building your wealth instead of draining it.
What Makes Cove Different
Daily Mystery Crates
Every morning reveals new rare decorations, available to stash only today. Tomorrow brings a new selection.
Login Streaks
Escalating daily rewards that grow the longer users keep their streak. Miss a day? Back to zero.
Island Design
Build a truly unique island. Customize terrain, place beaches, shape land, and arrange decorations. Shape your island into something you can show off.
Friends & Leaderboards
Visit friends' islands, compare collections, and compete across 8 leaderboards.
Cove by the Numbers
1,300+
Registered Users
and growing
4.8
App Store Rating
stars
+56%
More saved with Cove
vs. traditional fintech apps
4.25%
APY
on savings, no cap on balance
80+
Collectible Decorations
from Common to Mythic
20+
Earnable Badges
achievement system
What Covelings Are Saying
Ben
Age 20
“I absolutely love this app. If you have kids or are a beginner at investing and saving this app is a godsend. It makes saving money fun as opposed to regular bank account.”
Sylvie
Age 18
“I wasn't sure if I would use this but I really find it fun. I look forwards to the daily shipmemts and trying to find the more rare decorations to make my island special. Plus there's the bonus of saving money which make me feel great!”
Tom
Age 20
“I am addicted. I check my crate every day to see what's new and find myself transferring money in to buy something all the time. I also can't bear the thought of loosing some of my legendary assets. I doubt I'll ever sell them”
Mammy
Age 20
“Imagine being addicted to saving money and managing your personal finance in a way that's innovative, smart and fun. Whereas most games of this caliber cost you money, this one saves your money for you while still providing the same level of fun.”
Allison
Age 22
“By far best savings account ever! Customer service is always helpful when issues arise, which is something I haven't got at other finance apps. If you have trouble saving like I do, I totally recommend it. Seeing my savings grow in a way that isn't just numbers in black and white on paper is amazing. I get excited everyday to open my treasure boxes and decorate my island.”
Names have been changed to protect client privacy. Testimonials are based on unique experiences from current clients and are not representative of all client experiences. Testimonials are unsolicited, and no cash or non-cash compensation is provided. Investing involves risk, including the possible loss of principal and fluctuation of value. Past performance is no guarantee of future results. Additional information about Eden Financial Technologies Inc. DBA Cove is available in its current disclosure documents, Form ADV, Form ADV Part 2A Brochure, and Client Relationship Summary report which are accessible online via the SEC's Investment Adviser Public Disclosure (IAPD) database at IAPD - Investment Adviser Public Disclosure - Homepage, CRD# 801-130646.
Founder
Short Bio
David Wolfenden is the cofounder and CEO of Cove, the fintech app that gamifies personal finance through an island-building experience. A lifelong entrepreneur, David founded Cove while in college after realizing that the same game mechanics that drive in-app spending could be redirected toward building real wealth.
Brand Assets
Please do not alter, rotate, or recolor Cove brand assets. Use on solid backgrounds with sufficient contrast.
Cove Logo (Light)
Cove Logo (Dark)
Cove App Icon
Press Contact
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Eden Financial Technologies Inc. ("Cove") is an SEC-registered Investment Adviser. Brokerage services provided by Alpaca Securities LLC, member FINRA/SIPC. All metrics are approximate and subject to change. Nothing in this press kit constitutes an offer or solicitation to buy or sell securities.
Eden Financial Technologies Incorporated ("Cove") is not a bank. Cove is a financial technology company and an SEC-registered Investment Adviser. Registration does not imply a certain level of skill or training. Banking services are provided by Alpaca Securities LLC.* Annual Percentage Yield (APY)
The APY displayed on this website represents the minimum rate available to customers enrolled in the cash sweep program. This APY is subject to change at any time without notice and is not guaranteed. The APY is generated from uninvested cash held in a brokerage account through a sweep program, which is not a traditional savings account. More information can be found in the Alpaca Customer Agreement.
* & ** Cash Sweep Program
Uninvested cash is swept to one or more FDIC-insured program banks through our partner broker-dealer, Alpaca Securities LLC. Each program bank provides FDIC insurance up to $250,000 per depositor, allowing up to $1,000,000 in combined FDIC coverage if your cash is spread across four partner banks. FDIC insurance does not cover any securities or other investments. More information can be found in the Alpaca Customer Agreement.
** Investments & SIPC Insurance
Brokerage services are provided by Alpaca, a registered broker-dealer and member FINRA/SIPC. Investments held in your Cove brokerage account are SIPC protected up to $500,000 (including up to $250,000 for cash). SIPC does not protect against losses due to market fluctuations. More information can be found in the Alpaca Customer Agreement.
Investment advice is provided by Eden Financial Technologies Incorporated DBA Cove. Eden Financial Technologies Incorporated DBA Cove is an SEC-registered investment adviser. Investment advice is provided by Cove and investments in your Cove account are not FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE. Alpaca Securities LLC serves as the qualified custodian for Eden Financial Technologies Incorporated DBA Cove. Alpaca Securities LLC is a member of FINRA and SIPC.
Nothing on this website should be considered an offer, solicitation of an offer, tax, legal, or investment advice to buy or sell securities. Any performance information is illustrative in nature and may not reflect actual performance. Account holdings are for illustrative purposes only and are not investment recommendations. All investments are subject to risk and may lose value.
All logos used herein are the respective intellectual property of their copyright holders.
- Contact
- info@usecove.com